Who says disabled people aren’t competitive? Well, you have the chance to prove that they are – and can also play to win – by voting for a fundraising video in a prestigious contest.
Activity Alliance, formerly known as the English Federation of Disability Sport, is an organisation which aims to make active lives possible by enabling organisations to support disabled individuals to be and stay active.
Their video – Who Says Disabled People Aren’t Competitive? – has been entered for this year’s Charity Film Awards, which were created to celebrate the success of film in fundraising, to increase exposure of charity films and to encourage donations for good causes
It is one of a series of six created by the Alliance based on their recent research about non-disabled people’s attitudes on inclusive activity with disabled people. More than 2,000 non-disabled people undertook online interviews showing that although there was a general lack of awareness, inexperience and unfamiliarity with disabled people most of those interviewed were open to taking part in inclusive sports and recreation. The results of the survey have recently been published.
Sarah Brown-Fraser, Activity Alliance Marketing and Communications Manager, said: “The stark reality is that disabled people are the least active audience in our country. What people say and think play a huge part in how active we are. People’s attitudes can make or break disabled people’s experiences. We are so proud of the campaign’s impact so far. Stay tuned for more films in the future too as that was just the beginning.”
You can watch and then vote for this particular video here. Voting closes on Sunday December 1.
