British design duo Teatum Jones have taken a giant step forward at this year’s London Fashion Week. The casting of Kelly Knox, who was born without the lower half of her left arm, and amputee Jack Eyers is a first for London Fashion Week.
But this is not a stunt, nor is it a campaign. Catherine Teatum and Rob Jones are thinking about disabled people when they design – something they don’t feel is particularly revolutionary.
“Disabled people have a spending power that no one seems to be interested in tapping into. So that’s a big enough reason to be honest, to begin with,” they say. “We haven’t adapted anything for this collection, we approached the styling and the casting of this collection as we would any other collection. The main key message for us, is we’re the same.Why should someone with perhaps a seated disability… have any less desire for luxury fashion?”
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