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'Free From' Food at Lower Prices

'Free From' Food at Lower Prices

Good news for anyone with a food intolerance. Asda has lowered prices across 62 Asda ‘Free From’ products ensuring customers don’t have to pay more for the food they love in store or online.

With a 78% decrease in the price of Free From Flour (was £1.50, now 33p), a 67% price cut on family favourite Free From Frosted Flakes (was £1.80 now 59p) and 53% price reduction on Free From Bread (was £1.93 now 89p), Asda is leading the way in ensuring Free From shoppers can get food
they need at an affordable price.

Rebecca Long, Senior Buying Manager, Free From at Asda said:

“We believe there should be no reason for our customers to pay more for food if they have an intolerance and want to ensure our customers can get everything they need regardless of dietary requirements or lifestyle choice.”

View press release .

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