High Street retail company Primark has launched a new collection of lingerie to help people who may have difficulty using ‘normal’ fastenings and fabrics.
Their Adaptive Collection has been ‘specifically designed with accessibility in mind’ and innovations include magnetic front fastenings on bras and secure and stylish adaptive period pants, designed without a single zip, snap or button
They say: “Functionality and practicality are at the forefront of this collection — our top priority alongside making our customers look and feel good. Each piece has been carefully co-designed with technical specialists, disability advocates and disabled people to understand our customers’ needs”
You can see the collection here, here, modelled by three women with different physical impairments.
