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#IWILLNOTBEDELETED : Disability Sheffield's Tess Daly stars in Rimmel campaign to combat beauty cyberbullying

#IWILLNOTBEDELETED : Disability Sheffield's Tess Daly stars in Rimmel campaign to combat beauty cyberbullying

Tess Daly, Disability Sheffield’s Individual Employer Project Co-ordinator, appears alongside Rita Ora and Cara Delevine in an emotive film detailing authentic stories of being on the receiving end of beauty cyber-bullying.

The film, made by cosmetics giant Rimmel London has been released to coincide with the start of Anti-Bullying Week 2018.

The film includes the accounts of young people from all corners of the globe who have been central to the development of the #IWILLNOTBEDELETED campaign.

Last year, 115 million images were deleted from social media because of beauty cyberbullying. The #IWILLNOTBEDELETED campaign, which was launched in partnership with The Cybersmile Foundation aims to take a stand against this trend.

The campaign forms an integral part of the global beauty brand’s “ongoing commitment to celebrate and liberate the diversity of consumers’ beauty when it comes to things like gender, sexual orientation, disability and ethnicity.”

Tess explains “it’s about being authentic to your self without living in fear of ‘I look too fat in that picture’ or ‘I look too disabled,’ do what you want to do regardless of what people say.”

“If you want to wear your bikini, it doesn’t matter if society says we’re too fat or too disabled you wear it. I actually posted my first bikini picture the other day, and normally my posts average around four to five thousand likes, but it got 15,000 and all the comments were so positive.”

Tess went on to explain that she “was in LA and I had a beautiful swiming pool, I thought ‘no i’m not going to wear a polo,’ I’m in a position where I can normalise disabled bodies and if I’m going to get bad comments who cares.”

“The good always outweighs the bad.”


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